SEE HOW YOU FEEL, from Symbol
David Gibbs
Post 3 responses to the 3 below questions, as annotations in Figma, at the specific passages that prompted your thinking.
1: Find a Confusing or Surprising Moment
Find a passage where Gibbs says something that surprises you or that you don't fully understand. Annotate that specific section with: What confused or surprised you? Why do you think he's making this point?
2: Connect to Your Logo Project
Find a passage that relates to the logo lecture or logo project work you're doing right now. Annotate that section with: How does this connect to your current design process or thinking? What does this make you consider differently about your own logo concepts?
3: Agree or Disagree
Find a statement or claim that Gibbs makes that you either strongly agree with or strongly disagree with. Annotate that passage with: Do you agree or disagree with this point? Why? What's your evidence or experience that supports your position?
Pre-Reading Context
As you develop logo concepts, understanding the psychological and emotional impact of symbols becomes crucial. Gibbs explores how visual forms communicate meaning beyond their literal representation.Key Comprehension Questions
- Symbol vs. Icon: How does Gibbs distinguish between symbols that represent things directly versus symbols that represent ideas or emotions? Give examples of each.
- Cultural Context: What role does cultural background play in symbol interpretation? How might this affect logo design for global brands?
- Emotional Response: Gibbs discusses how certain shapes and forms trigger emotional responses. What are some examples he provides, and do you agree with his analysis?
Connection to Current Work
- Logo Strategy: You're developing logos for specific brand archetypes (tech startup, cultural organization, etc.). How might Gibbs' insights about emotional response help you choose between geometric vs. organic forms?
- Symbol Analysis: Analyze three current logo designs from major companies. What emotions or values do they communicate through their symbolic choices, using Gibbs' framework?