PROJECT 2:
Digital Collection Interface



Cyberfeminism Index, Research and design: Mindy Seu
The People’s Graphic Design Archive, design: Abby Chen
Book of HOV, design: Linked by Air
Book of HOV, design: Linked by Air
Yardy World Recipe Community, design: Chaos & Precision Riley Hooker
Yardy World Recipe Community, design: Chaos & Precision Riley Hooker
Mold Magazine archive, design: Eric Hu and Matthew Tsang
Mold Magazine archive, design: Eric Hu and Matthew Tsang


Project Overview


Design a comprehensive visual system for a digital collection of 25+ “items” that you're genuinely passionate about, then create an interactive interface prototype in Figma that showcases the items and demonstrates your design thinking. This project emphasizes design exploration, iterative development, and visual decision-making while building your confidence in system design concepts.

The goal is not to create one perfect solution, but to explore multiple directions, make thoughtful design decisions, and develop your ability to articulate and refine visual concepts through practice.

Learning Objectives


By completing this project, you will:
  • Develop systematic design thinking through iterative exploration of visual systems across 25+ assets
  • Strengthen visual acuity and design intuition by creating, comparing, and refining multiple design directions
  • Apply information architecture principles through hands-on experimentation with collection organization
  • Build confidence in design process through structured iteration, critique, and refinement cycles


Collection Requirements


Research to Choose Your Collection Topic

Select a subject that reflects genuine personal interest - this authenticity will fuel sustained creative exploration throughout the project.

Example Collection Categories:
  • Media: Album covers, movie posters, book covers, podcast episodes, Music Festival Lineup
  • Design: Typography specimens, logo styles, color palettes, architectural styles
  • Gaming: Character designs, weapon sets, achievement systems, level environments
  • Cultural: Traditional patterns, folklore characters, historical artifacts, Tarot Card Deck
  • Scientific: Botanical illustrations, astronomical objects, periodic elements
  • Lifestyle: Recipe cards, workout routines, travel destinations, fashion collections

An “item” can be very loosely interpreted! An item might be a news article, a piece of clothing, a digital artifact, an artwork, an event, or a combination of different types unified by an overarching concept, theme, or Idea.

Asset Requirements:
  • Minimum 25 items (with extra credit opportunities for 30+, 35+, etc.)
  • Each asset uniquely designed through your established visual system
  • Content rich enough to support multiple interface treatments and detailed views
  • Personally meaningful to sustain creative interest throughout iterative development

Item Format Requirements
Each collection item must include the following components:
  • [Title]: text element, maximum 30 characters, clearly identifying the collection item
  • [Image/Graphic]: primary visual representation that can suggest multiple versions, detail levels, or component variations
  • [Description]: text content, between 50-200 words, providing context, background, or detailed information
  • [Tags/Category]: text element, 1-2 words describing subcategory, group, or classification within your collection
  • Optional: [Supplemental Images]: additional visual content showing details, variations, process, or related material


Examples of Content Collection In Spreadsheet

Visual Example of Collection Image approaches:
Podcast: Why oh Why, designed by CHIPS

Worldbuilding Game/Artwork: Life After BOB by Ian Cheng, Wiki Characters and Objects


Music Festival: Dweller, designed by 12:01AM Hassan Rahim (notes on the Art Direction from Fonts In Use)




Phase 1: Collection Concept & Visual Exploration


Due: Nov. 10, Week 10 - System Foundation Presentations

You’ve brainstormed 3 different ideas you’re excited by, and made mood boards/graphic treatments suggesting the visual directions they might go In

Concept Development

  • 3 distinct collection proposals - each exploring a different topic/theme that genuinely interests you
  • Content inventory description for each proposal outlining potential for 25+ collection items
  • Comparative evaluation of which collection offers the richest design exploration potential

Visual Direction Development

For each of your 3 collection proposals, create a visual direction concept/mood board/graphic treatment that includes:
  • Color palette exploration (3-5 colors) with mood/emotional considerations
  • Typography direction showing hierarchy and character (display vs. body, serif vs. sans-serif, etc.)
  • Image tone/texture/aesthetic demonstrating image style, photographic tone/texture, illustration approach, or overall graphic treatment
  • Mood board or style frame combining these elements into a cohesive visual concept

Presentation Creation

  • Visual presentation using combination of Illustrator, Photoshop, and/or Figma to demonstrate each direction
  • Comparative analysis discussing strengths and design potential of each collection option
  • (After presentation) Selected direction with rationale for your choice moving forward

Technical Specifications

  • Figma file with a page titled “1 - Concept Ideation & Visual Exploration” and organized exploration sections for all three directions
  • Adobe Creative Suite work integrated into Figma presentation format, Googles Slides, or presentation format of your choice
  • Style explorations documented with specific rationale for color, typography, and aesthetic choices





Phase 2: Asset Development & Interface Wireframe Design Exploration



Due: Nov 17, Week 11 - Multi-Stage Critique

You’ve chosen your idea, focused on designing the item images, and sketched interface wireframe ideas (by hand or in Figma).

Asset Production & Iteration

  • 15+ collection assets created following your selected visual system direction
  • 3+ asset treatment variations exploring different approaches: can be within the 15 assets designed for Phase 2 draft
  • Visual consistency experiments - how much variation can your system support?
  • Quality refinement showing evolution from initial concepts to more developed assets

Asset Format Requirements (REPEATED)

Each collection item must include the following components:
  • [Title] text element, maximum 30 characters, clearly identifying the collection item
  • [Image/Graphic] primary visual representation that can suggest multiple versions, detail levels, or component variations
  • [Description] text content, between 50-200 words, providing context, background, or detailed information
  • [Tags/Category] text element, 1-2 words describing subcategory or classification within your collection
  • [Supplemental Images, Optional] additional visual content showing details, variations, process, or related material

Content Organization

  • Content tracking system - create a spreadsheet to manage collection details, OR organize this information visually within your Figma file
  • Consistent formatting across all assets following your established template
  • Content depth ensuring each item has enough material to support detailed interface views

Interface Wireframe & Layout Exploration

  • Use “Sections” in Figma Design file to show different approaches
  • 3+ wireframe approaches for main collection browsing experience (for example: grid, list, card layouts)
  • Information architecture mapping showing how users navigate between collection views
  • Screen flow diagrams demonstrating user pathways through your collection
  • Low-fidelity layout testing - how do different organizational approaches affect user understanding?

Technical Specifications

  • All work uploaded to your Figma file on “2 - Graphic Development & Interface WIreframes” with organized sections
  • Wireframe fidelity should remain low-fi (grayscale, basic shapes) to focus on structure over aesthetics
  • Separate organized asset library with clear naming conventions and systematic organization
  • Content documentation either in spreadsheet form or organized visually within Figma
  • Documented design decisions as Figma comments, explaining choices between iterations and organizational approaches

Visual Aid Examples for Phase 2:

  • Asset templates showing consistent formatting across different collection items
  • Wireframe sketches exploring different layouts (e.g grid vs. list vs. card-based, or other depending on your idea)
  • Content organization spreadsheets or visual mapping in Figma
  • Comparative layouts showing different approaches to the same content




Phase 3: Interactive Prototype Development


Due: Nov. 24, Week 12 - Prototype Development Workshop

You’ve finished designing the 25+ item image assets and have all corresponding text content, and you’ve started to plug them into your Interface wireframes, adding content detail and basic, rough interaction to present an Initial Interface prototype.

Complete Asset Collection

  • 25+ collection assets finalized with consistent formatting and visual treatment
  • Asset integration testing - how do your assets work together as a cohesive collection?
  • Content refinement ensuring all assets meet format requirements and quality standards (high-res 300 ppi)
  • Visual system consistency maintained across the complete collection

Initial Prototype Construction

  • Key screen mockups translated from wireframes to high-fidelity visual design (4-5 screens)
  • Basic interactive prototype with simple transitions between main screens
  • Navigation structure implemented showing primary user pathways
  • Asset integration demonstrating how collection items appear within interface contexts

Core Interaction Development

  • Screen-to-screen transitions using Figma's basic prototyping features
  • Primary user flows from overview to detailed item views
  • 3+ interaction approaches testing different ways users might explore your collection
  • Basic hover states on key interactive elements using Figma Components

Technical Specifications

  • Figma prototyping completed on “3 - High Fidelity Prototype” page, demonstrating basic interactivity
  • High-fidelity screens at standard desktop width (1440 x 1024 px OR Mac Desktop preset of your choice) with your established visual system
  • Component creation for repeated interface elements (recommended for efficiency)
  • Organized file structure separating wireframes, high-fi screens, and prototype versions


Visual Aid Examples for Phase 3:

  • High-fidelity mockups showing your visual system applied to interface design
  • Simple interactive prototypes with basic transitions
  • Screen flow diagrams with actual interface screens rather than wireframes
  • Asset integration examples showing collection items within interface contexts




Phase 4: Interactive Prototype Refinement


Due: December 1, Week 13 - Individual Critiques & Peer Review

You have a working Figma Prototype with 5-6 screens visually designed with your actual content and interactions prototyped to navigate between them, eager to do user testing, get feedback, and add polish in a final design round.

Advanced Prototype Polish

  • Refined interactions with smooth transitions and appropriate animation timing
  • Hover states and micro-interactions that enhance user experience without overwhelming
  • Multiple pathway demonstrations showing different ways to discover and explore content

Interface Demonstration Examples

  • Browsing experience showing how users explore your collection (grid, filtering examples)
  • Detail view interactions demonstrating deep-dive with individual items
  • Search/filter/discovery simulations (demonstration examples, not functional)

User Experience Refinement

  • Usability testing with classmates or friends - does your prototype make sense to others?
  • Navigation consistency across all screens and user pathways
  • Visual hierarchy optimization ensuring important content stands out appropriately
  • Accessibility considerations including readable text sizes, color contrast, and clear interactive elements

Essential Screen Examples (5-6 total):

  1. Home/Overview: Collection introduction with clear entry points
  2. Grid/Browse View: Multiple assets with different viewing/sorting examples
  3. Detailed Item View: Individual asset with comprehensive information display
  4. About/Context: Collection background and your curatorial perspective
  5. Search/Filter Examples: Demonstration of different discovery approaches /groupings

Technical Specifications

  • Figma prototyping completed on “4- Prototype Refinement” page 
  • Advanced Figma prototyping (e.g. using Smart Animate for smooth transitions), overlay/scroll to/navigate to
  • Interaction documentation noting trigger types, animation timing, and user feedback (in prototyping connections)
  • Prototype testing notes from user feedback and iteration based on testing
  • Text, Color, Effect, and/or Grid Styles In Figma to ensure consistent and efficient workflow of similar elements and design system elements
  • Component library for consistent interface elements
  • Final asset integration showing your complete collection of items within the design system of the interface



Phase 5: Final Presentation & Process Reflection


Due: December 8, Week 14 - Final Project Presentations

You have a polished Figma Prototype with all your final content, complete with Interactivity, ready to share with the world. You’ve also documented and reflected on your design and prototyping process.

Final Deliverables

  • Polished interactive prototype demonstrating your design thinking and complete visual system
  • Complete collection (25+ assets) showing systematic design consistency and formatting
  • Process documentation highlighting key iterations, decisions, and learning moments throughout all phases
  • Visual system summary (1-slide overview of your final design principles and systematic approach)
  • Presentation deck articulating your design journey and final outcomes

Presentation Focus

  • Visual system demonstration through both individual assets and interface screens
  • Interactive prototype walkthrough (5 minutes max) highlighting key user experiences
  • Reflection on learning - what did you discover about systematic design thinking and your own creative process?

Technical Specifications

  • Final Figma file organized to show final outcomes with clear page organization
  • Presentation deck optimized for screen sharing and prototype demonstration (10-12 slides maximum)
  • Asset collection exported and organized for potential future portfolio use


Project Timeline & Deadlines

Week 9 (11/3): Project Introduction + Digital Workflow Setup

In-Class: Project brief review, collection brainstorming, iteration methodology, Adobe Creative Suite integration

Assignment: Begin research and initial concepts for 3 different collection proposals

Week 10 (11/10): Phase 1 - Collection Concept & Visual Exploration Presentations

In-Class: Presentation of 3 collection proposals with visual directions, comparative critique, direction selection

Due: 3 collection proposals + visual direction concepts + selected final direction + wireframe sketches

Week 11 (11/17): Phase 2 - Asset Development & Interface Wireframe Critique

In-Class: Critique of asset development progress AND wireframe/layout exploration, content organization workshop

Due: 15+ assets with format requirements + 3+ wireframe approaches + content organization system


Week 12 (11/24): Phase 3 - Interactive Prototype Development Workshop

In-Class: High-fidelity design development, basic Figma prototyping techniques, asset integration strategies

Due: 25+ complete assets + initial interactive prototype + high-fidelity screen mockups

Week 13 (12/1): Phase 4 - Interactive Prototype Refinement Critiques

In-Class: 1-on-1 critiques (15 min each) + structured peer feedback groups on refined prototypes

Due: working interactive prototype + advanced interactions + user experience refinements

Week 14 (12/8): Phase 5 - Final Presentations

In-Class: Complete project presentations emphasizing design process, systematic thinking, and learning outcomes

Due: All final deliverables + comprehensive process documentation + presentation



Assessment Rubric

Phase 1: Collection Concept & Visual Exploration (15%)

  • Concept Exploration Breadth (30%): Evidence of genuine exploration across 3 distinct collection proposals with unique visual directions
  • Visual Direction Development (35%): Thoughtful development of color, typography, and aesthetic concepts for each proposal
  • Decision-Making Process (35%): Clear rationale for final collection selection and visual direction choice

Phase 2: Asset Development & Interface Wireframe Design (20%)

  • Asset Design Creativity (35%): Systematic application of design concepts across 15+ collection assets
  • Wireframe Exploration (40%): Evidence of multiple layout approaches and information architecture experimentation
  • Content Organization (25%): Effective management and documentation of collection content and systematic approach

Phase 3: Interactive Prototype Development (20%)

  • Asset Collection Completion (30%): Full collection (25+ items) meeting format requirements and visual consistency
  • Initial Prototype Quality (40%): Successful translation from wireframes to high-fidelity interactive design
  • Technical Integration (30%): Effective use of Figma prototyping features and component organization

Phase 4: Interactive Prototype Refinement (20%)

  • Prototype Polish (35%): Refined interactions, smooth transitions, and thoughtful micro-interactions
  • User Experience Design (40%): Intuitive navigation, clear information hierarchy and user pathways
  • Iteration Documentation (25%): Evidence of testing, feedback integration, and systematic refinement

Phase 5: Final Presentation & Process Documentation (25%)

  • Final Execution (50%): Professional-quality final prototype demonstrating developed design skills and visual acuity
  • Presentation Quality (30%): Effective communication of design process and systematic thinking development
  • Process Documentation (20%): Comprehensive illustration of design journey, iterations, and learning across all phases


Extra Credit Opportunities

  • +5 points for each additional 5 assets beyond the 25 minimum (30 assets = 5 points, 35 assets = 10 points)
  • +2 points for innovative interaction concepts or superior final visual execution


Tips for Success!


  • Embrace exploration: The goal is learning through iteration, not settling on the "right" answer immediately
  • Document your process: Keep notes and versions - your design process is as important as/what will get you to the final product
  • Compare alternatives: Always create multiple options before committing to one direction
  • Seek feedback early: Use peer input and office hours to refine your visual judgment
  • Focus on craft: Each iteration should show attention to visual details and systematic thinking
  • Trust the process: Allow your design intuition to develop through hands-on making and reflection
Today is Prof. Jesse Seegers
NYU | Tandon | TCS | IDM
DM-GY 9103 INETFall ‘25
Mondays 2pm-4:50pm EST